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THE UNIVERSITY OF CONNECTICUT
SCHOOL OF BUSINESS
MBA PROGRAM
NEW PRODUCT AND SERVICE INNOVATION MANAGEMENT
(final version dated 1/17/2017; subject to updates that will be announced in class)
Course
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What is new product and service?
New product and service refers to any recently launched or introduced offerings by a company.
Who is required to file new product and service?
Companies or businesses introducing new products or services are required to file.
How to fill out new product and service?
To fill out new product and service, companies need to provide detailed information about the offering, target market, pricing, and marketing strategy.
What is the purpose of new product and service?
The purpose of new product and service is to attract customers, increase revenue, and expand market reach.
What information must be reported on new product and service?
Information such as product/service description, benefits, target market, pricing, distribution channels, and promotional activities must be reported.
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