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Logo and Brand Identity Guidelines Last updated March 2017 Contents I. Logo .............................................................................................................................................................................................................................

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What is logo and brand identity?

Logo and brand identity are visual representations of a company or product that help to create a recognizable and memorable image in the minds of consumers.

Who is required to file logo and brand identity?

Companies and organizations that want to protect their logos and brand identities are required to file for trademarks with the appropriate governing bodies.

How to fill out logo and brand identity?

To fill out logo and brand identity, companies can work with trademark attorneys or use online services to submit the necessary paperwork and documentation.

What is the purpose of logo and brand identity?

The purpose of logo and brand identity is to differentiate a company or product from its competitors, build brand recognition, and create a strong connection with consumers.

What information must be reported on logo and brand identity?

Logo and brand identity filings typically require information such as the company name, logo design, description of goods/services, and proof of current use.

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