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A STRONG BRAND
A SHARED
RESPONSIBILITY
Graphic Standards Guide
YMCA OF THE USA
REVISED 04.17.2017TABLE OF CONTENTS
3INTRODUCTION15BENEFIT STATEMENTS4BRAND OVERVIEW17IMAGERY5ELEMENTS OF OUR IDENTITY18CREATING
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What is a strong brand?
A strong brand is a well-known and recognizable identity that sets a company apart from its competitors.
Who is required to file a strong brand?
Companies and individuals who want to protect their brand identity and prevent others from using it without permission.
How to fill out a strong brand?
To fill out a strong brand, you can contact the appropriate government office or hire a trademark attorney to assist with the registration process.
What is the purpose of a strong brand?
The purpose of a strong brand is to create trust and loyalty with customers, differentiate a company from its competitors, and protect intellectual property.
What information must be reported on a strong brand?
The information reported on a strong brand typically includes the brand name, logo, products or services associated with the brand, and the class of goods or services the brand is associated with.
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