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Exclusive insights from MasterCard AdvisorsNext generation segmentation:
A behavior driven approach
Authors: Joe Park, Niklas Benson, Cora Wu
Contributors: Ben Colvin, Michael Angus, Adam GranoffProblem
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What is next generation segmentation?
Next generation segmentation is a method of categorizing individuals or groups based on specific characteristics or criteria.
Who is required to file next generation segmentation?
Entities or organizations that are conducting market research, targeted advertising, or customer segmentation are required to file next generation segmentation.
How to fill out next generation segmentation?
Next generation segmentation can be filled out by collecting data on target demographics, analyzing the data, and categorizing individuals based on the findings.
What is the purpose of next generation segmentation?
The purpose of next generation segmentation is to better understand and target specific groups or individuals for marketing or research purposes.
What information must be reported on next generation segmentation?
Next generation segmentation must include demographic data, behavior patterns, interests, and other relevant information about the targeted groups.
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