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ORGANIZATIONDateSessionContent5/3/20131Competitive positioning and branding strategies6/3/20132Brand specific activities and buying behavior (The Henkel example)20/3/20133Corporate communication /
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How to fill out competitive positioning and branding

01
Step 1: Start by conducting a detailed analysis of your target market and competitors. Identify your unique selling points and positioning in the market.
02
Step 2: Define your brand's core values, mission statement, and brand personality. This will serve as the foundation for your competitive positioning and branding strategy.
03
Step 3: Develop a clear and consistent brand message that reflects your unique positioning and resonates with your target audience.
04
Step 4: Create a compelling brand identity by designing a logo, choosing the right color palette, and developing a visual language that reflects your brand positioning.
05
Step 5: Craft a comprehensive marketing and communication strategy that effectively promotes your brand and communicates your competitive positioning to your target market.
06
Step 6: Continuously monitor and analyze your positioning and branding efforts, making adjustments and improvements as needed to stay competitive in your market.

Who needs competitive positioning and branding?

01
Any business or organization that wants to differentiate themselves from the competition and build a strong brand presence should consider competitive positioning and branding.
02
Startups and new businesses can benefit from establishing a strong competitive position and brand identity to stand out in the market and attract customers.
03
Established companies looking to reposition themselves in the market or enhance their brand image can also benefit from implementing a competitive positioning and branding strategy.
04
Companies operating in competitive industries where differentiation is crucial, such as technology, retail, and consumer goods, can greatly benefit from effective competitive positioning and branding.
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Competitive positioning refers to the way a company differentiates itself from its competitors and defines its unique place in the market. Branding involves creating a distinct identity for a product or service.
All companies looking to establish a strong market presence and build brand recognition should focus on competitive positioning and branding.
To fill out competitive positioning and branding, companies should conduct market research, identify their target audience, create a unique value proposition, and develop a strong brand identity.
The purpose of competitive positioning and branding is to differentiate a company's products or services from its competitors, build brand recognition, and attract and retain customers.
Companies must report information on their target market, unique value proposition, competitor analysis, brand identity, and marketing strategies in their competitive positioning and branding efforts.
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