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INSTRUCTORS RESOURCE MANUAL SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY 6TH EDITION Christopher Love lock, Yale University John With, National University of SingaporeCopyright page Copyright
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Services marketing is a form of marketing that focuses on selling services rather than physical products.
Businesses that offer services to customers are required to file services marketing.
Services marketing can be filled out by providing information about the services offered, target market, pricing, promotional strategies, etc.
The purpose of services marketing is to promote and sell services to customers, increase customer satisfaction, and build long-term relationships.
Information such as service descriptions, pricing, target market analysis, competition analysis, promotional strategies, etc. must be reported on services marketing.
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