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African Journal of Business Management Vol. 5(26), pp. 1063410644, 28 October 2011 Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM11.894 ISSN 19938233 2011 Academic Journals

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Marketing mix 7p includes Product, Price, Place, Promotion, People, Process, and Physical evidence.

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