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Graphic and Identity Standards Manual December 2014The University of Kansas Cancer Center Graphic and Identity Standardizable of Contents. BRAND IDENTITY Introduction: The importance of brand identity.
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Graphic and identity refer to the visual elements and branding of a company or organization, including logos, colors, fonts, and overall design aesthetic.
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The purpose of graphic and identity is to establish a strong visual identity for a company or organization, create brand recognition, and maintain consistency across all marketing materials.
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