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School of CommunicationUniversity of MiamiSyllabus Summer II, 2016Global PR and Advertising in London STC 49302/62902July 5July 27, 2016 3 credits This course is part of the comprehensive six credit
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Start by defining your target audience and goals for the global PR and advertising campaign.
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Create a comprehensive PR and advertising plan that includes strategies for both offline and online channels.
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Who needs global pr and advertising?

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Companies or brands with a global presence or aspirations to expand internationally.
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Non-profit organizations and charitable foundations aiming to raise awareness and support on a global scale.
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Political campaigns and candidates targeting international audiences for elections or diplomatic initiatives.
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Multinational corporations wanting to manage and maintain their global reputation and public image.

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Global PR and advertising refers to the marketing and communication strategies used by companies to promote their products or services on a worldwide scale.
Companies or organizations that engage in international marketing and advertising campaigns are required to file global PR and advertising.
Global PR and advertising can be filled out by providing detailed information about the marketing strategies, target audience, budget, and expected outcomes of the advertising campaigns.
The purpose of global PR and advertising is to increase brand awareness, attract new customers, and generate sales on a global scale.
Information reported on global PR and advertising may include campaign objectives, target market demographics, advertising platforms used, and budget allocations.
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