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2017 Advertising Scoreboard
U.S. Advertising Spend, 20122016
(In Billions)Research201620152014201320125 Yr. Rate of
Change1Internet×72.5×59.6×49.5×42.8×36.7+97.5×2Broadcast TV×53.4×51.1×49.1×47.9×49.7+7.4×3Event×45.8×42.9×21.3×20.1×11.7+291.5×4Direct
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