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Principles of Marketing, 15e (Kohler/Armstrong) Chapter 2 Company and Marketing Strategy: Partnering to Build Customer Relationships1) is the process of developing and maintaining a crucial fit between
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Chapter 2 company and marketing refers to the section of a business plan that outlines the company's products or services and its marketing strategies.
All businesses, regardless of size or industry, are required to include a chapter on company and marketing in their business plan.
To fill out chapter 2 company and marketing, businesses should provide detailed information about their products or services, target market, competitive analysis, pricing strategy, promotion plan, and sales forecast.
The purpose of chapter 2 company and marketing is to outline how a business will attract and retain customers, generate revenue, and achieve its marketing goals.
Information reported on chapter 2 company and marketing may include product descriptions, target market analysis, competitor analysis, pricing strategy, promotional tactics, and sales projections.
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