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Telehealth Web Content Style Guide Revision Eight October 2012 Note: Yellow highlights note the newest updates and alerts for content editors. Telehealth Brand Personality and Voice......................................
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How to fill out web content style guide
How to fill out a web content style guide:
01
Start by carefully reviewing your company's brand guidelines and existing editorial style guide, if available. This will help ensure consistency across all communication channels.
02
Begin with the basics: include sections for writing guidelines, grammar and punctuation rules, tone of voice, and formatting requirements. These elements will provide a solid foundation for your web content style guide.
03
Establish your target audience and define their characteristics. This information will help guide your writing style, tone, and language choices throughout the guide.
04
Determine the preferred writing style for your website. This may include using active voice, using short sentences and paragraphs, and avoiding jargon or technical terms when possible. Provide clear examples to illustrate these guidelines.
05
Specify the desired tone of voice for your web content. Do you want it to be formal, casual, friendly, or professional? Consider the preferences and expectations of your target audience and align your tone accordingly.
06
Address any industry-specific terminology or acronyms that are commonly used. Provide explanations or definitions to ensure clarity for readers who may not be familiar with these terms.
07
Include guidelines for formatting and structuring web content. This may include headers, subheadings, bullet points, lists, and hyperlinks. Be clear about preferred font styles, sizes, and colors for optimal readability.
08
Emphasize the importance of consistency in spelling, grammar, and punctuation. Specify any rules or exceptions that should be followed, such as using a specific style guide (e.g., APA, Chicago Manual of Style) for references or citations.
09
Provide guidance on images, videos, and other multimedia elements that may be included in web content. Specify preferred image sizes, file formats, and copyright considerations.
10
Finally, ensure that your web content style guide is easily accessible to all relevant stakeholders, such as content writers, editors, and web developers. Regularly update and review the guide to accommodate any changes or updates to your brand or industry.
Who needs a web content style guide:
01
Businesses or organizations that maintain a website to communicate with their target audience.
02
Content writers, editors, and other contributors responsible for creating and maintaining web content.
03
Marketing and communications teams striving for brand consistency across all online platforms.
Remember, a web content style guide serves as a valuable resource to ensure your website's content consistently reflects your brand's voice, tone, and messaging while maintaining a professional and engaging user experience.
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