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Towards Automated A/B Testing Giordano Tamburrelli and Alessandro Marmara Faculty of Informatics. University of Lugano, Switzerland. Giordano.tamburrelli Alessandro. Marmara USI.abstract. User intensive
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How to fill out towards automated ab testing

01
Start by defining your goals for the AB testing. What do you want to achieve through automation?
02
Identify the variables you want to test. These can be different versions of headlines, images, call-to-action buttons, or any other element on your website or app.
03
Choose a reliable AB testing platform or tool that supports automation. There are several options available in the market.
04
Set up the necessary tracking and analytics tools to measure the performance of your AB tests.
05
Develop multiple variations of the elements you want to test. This can be done using coding or design tools.
06
Implement the variations on your website or app using the AB testing platform.
07
Define the target audience for your AB tests. This can be based on demographics, user behavior, or any other relevant criteria.
08
Set the duration and traffic allocation for your AB tests. This will determine how long the tests will run and how many users will be included.
09
Monitor the performance of the tests in real-time through the AB testing platform. Pay attention to key metrics and statistical significance.
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Once the tests are complete, analyze the results and draw conclusions. Use this information to make data-driven decisions and optimize your website or app.
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Repeat the process with new tests and iterations to continuously improve your conversion rates and user experience.

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Digital marketing teams that want to optimize their campaigns and increase conversions.
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Automated AB testing is the use of software tools to automatically run and analyze A/B tests, where two or more versions of a web page or app are compared to determine which one performs better in terms of user engagement or conversion rates.
Companies or individuals running digital marketing campaigns or website optimization efforts may choose to implement automated AB testing to improve their online performance.
To fill out towards automated AB testing, one would need to set up testing parameters and variations, deploy the tests using a software tool, monitor the results, and make data-driven decisions based on the outcomes.
The purpose of automated AB testing is to optimize user experience and improve conversion rates by testing different variations of a web page or app and determining which one resonates best with users.
Information reported on towards automated AB testing may include the variations tested, the metrics measured, the duration of the tests, and the results obtained for each variation.
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