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Journal of Historical Research in Marketing A history of the concept of branding: practice and theory Wilson Bassos Sidney J. LevyArticle information:Downloaded by USP At 11:20 05 October 2016 (PT)To
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Journal of historical research is a publication that focuses on academic research related to history.
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The purpose of journal of historical research is to disseminate new knowledge and insights in the field of history.
The information that must be reported on journal of historical research includes research objectives, methodology, results, and references.
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