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Train Journal of Sciences, Vol. 13, Suppl. 1, pp 368374, 2015 Copyright 2015 Train University Available online at: http://www.unisz.bg ISSN 13137069 (print) DOI:10.15547/tjs.2015.s.01.063 ISSN 13133551
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Marketing communication mix refers to the combination of promotional tools used by a company to communicate with its target audience.
Businesses and marketing departments are required to file marketing communication mix.
Marketing communication mix can be filled out by including details of advertising, sales promotion, public relations, direct marketing, and personal selling strategies.
The purpose of marketing communication mix is to create a cohesive and effective strategy for communicating with customers and promoting products.
Information such as advertising campaigns, PR events, sales promotions, direct marketing efforts, and personal selling activities must be reported on marketing communication mix.
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