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Sacred Heart UniversityDigitalCommons SHU COB Faculty Publications Jack Welch College of Business12010Nation Branding and Nation Brand Equity: The Case of Slovakia, Pardon Me, Slovenia (Summary Brief)
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Start by conducting research on the nation's history, culture, and values.
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Nation branding is the process of creating a positive image and reputation for a country, while a nation refers to a geographical area of land with a distinct culture, government, and people.
Typically, government agencies, organizations, or individuals involved in promoting a country's image and reputation are required to file nation branding and nation reports.
Nation branding and nation reports can be filled out by providing detailed information on the country's culture, history, achievements, and initiatives to enhance its reputation.
The purpose of nation branding and nation is to showcase a country's strengths, attract foreign investments, promote tourism, and enhance its global influence and competitiveness.
Information such as the country's economic performance, cultural heritage, tourism attractions, and government initiatives to promote its image should be reported on nation branding and nation.
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