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Samoa University of Applied Sciences Faculty of Business Administration, Lappeenranta Degree Program in International Business Anastasia Firebrand Strategy: Company Thesis 2015Abstract Anastasia Kiera
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Brand strategy company X is a comprehensive plan that outlines the specific goals, audience, and key messages for the brand. It includes how the brand will be communicated and positioned in the market.
Typically, the marketing or branding team within the company is responsible for creating and implementing the brand strategy for company X.
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The purpose of brand strategy company X is to establish a clear and consistent brand identity, differentiate the brand from competitors, and create strong brand recognition among consumers.
The brand strategy for company X must include information on target audience, brand positioning, key messages, brand values, competitive analysis, communication channels, and performance metrics.
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