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OFCOM
Broadcasting Code Review:
Commercial References in Television Programming:
Consultation
A response by the Advertising Association. September 20101. About the Advertising Association
1.1 The
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How to fill out broadcasting code review

How to fill out broadcasting code review
01
Determine the purpose of the broadcasting code review. Are you reviewing it for compliance with legal regulations or internal policies?
02
Familiarize yourself with the broadcasting code that needs to be reviewed. Understand the key principles, guidelines, and requirements outlined in the code.
03
Identify the specific areas or sections of the code that need to be evaluated. This could include content standards, advertising guidelines, ethical considerations, etc.
04
Review the relevant documentation and materials associated with the code. This might involve reading policy manuals, procedural guidelines, previous audit reports, or any other supporting documents.
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Analyze the existing broadcasting practices against the code requirements. Determine whether the practices are in alignment with the code or if there are any deviations or non-compliance.
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Provide detailed feedback and recommendations for improvement. If any issues or non-compliance are identified, suggest corrective actions or propose adjustments to ensure adherence to the code.
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Document your findings and create a comprehensive report summarizing the code review process, key observations, and recommended actions.
08
Communicate the review results to the relevant stakeholders such as broadcasting managers, legal teams, or compliance officers.
09
Follow up on any action points to ensure they are addressed in a timely manner and monitor the implementation of the suggested improvements.
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Periodically reassess the broadcasting practices and conduct regular code reviews to maintain compliance and adherence to the broadcasting code.
Who needs broadcasting code review?
01
Broadcasting code review is needed by broadcasters, media companies, radio stations, television networks, and any organization involved in transmitting audio and video content through broadcasting channels.
02
Regulatory authorities and government agencies overseeing broadcasting activities may also require broadcasting code reviews to ensure compliance with legal regulations and industry standards.
03
Advertisers and sponsors who wish to ensure that their content is being appropriately broadcasted and in compliance with the agreed guidelines may also benefit from broadcasting code reviews.
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What is broadcasting code review?
Broadcasting code review is the process of examining and evaluating the content of broadcast materials to ensure they comply with industry standards and regulations.
Who is required to file broadcasting code review?
Broadcasters and media organizations are required to file broadcasting code review.
How to fill out broadcasting code review?
Broadcasting code review can be filled out by providing detailed information about the broadcast content, including program schedules, advertising details, and compliance measures.
What is the purpose of broadcasting code review?
The purpose of broadcasting code review is to ensure that broadcast materials meet legal and ethical standards, as well as provide a platform for feedback and improvement.
What information must be reported on broadcasting code review?
Information such as program titles, broadcast dates, content descriptions, target audience demographics, and advertising details must be reported on broadcasting code review.
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