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17ADA12.9 860 EVALUATION UNCLASSIFIED A TAILORED DIRECTORIAL MARKETING STRATEGY FOR RECRUITING TH. U) WEST INC ROCKVILLE MD K FERNANDES ET AL. MAY 83 NPRDCSR8338 F/05/9 NOD 237C111/11111,Io IIII111
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A tailored direct-mail is a marketing strategy that involves sending personalized promotional material to a targeted audience.
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