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I.J.E.M.S., VOL.4 (1) 2013:8386ISSN 2229600XA DIFFERENTIATION STRATEGY FOR FMCG COMPANIES ON INGREDIENT BRANDING Mohammad Ali Dad Research Scholar, Department of Management CMJ University, Shillong ABSTRACT After
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How to fill out a differentiation strategy for

01
Identify your target market: Determine who your customers are and what their needs and preferences are.
02
Analyze your competition: Understand what makes your competitors unique and how you can differentiate yourself from them.
03
Define your unique value proposition: Clearly articulate what sets your business apart from others and why customers should choose you.
04
Develop a branding strategy: Create a strong brand image that reflects your unique value proposition and resonates with your target market.
05
Focus on product/service differentiation: Identify areas where you can offer something different or better than your competitors.
06
Build customer loyalty: Offer exceptional customer service and consistently deliver on your promises to build trust and loyalty.
07
Continuously innovate: Stay ahead of the competition by constantly coming up with new ideas and improving your products/services.
08
Monitor and adapt: Regularly assess the effectiveness of your differentiation strategy and make adjustments as needed.

Who needs a differentiation strategy for?

01
Any business that operates in a competitive market and wants to stand out from the competition.
02
Businesses that want to attract and retain customers by offering something unique and valuable.
03
Startups and new ventures that need to differentiate themselves to gain market share and establish a strong presence.
04
Businesses that want to command premium prices for their products/services by emphasizing their unique qualities.
05
Companies that want to build a strong brand and develop a loyal customer base.
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Businesses that want to stay relevant and competitive in an ever-changing market.
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A differentiation strategy is used by businesses to create a unique position in the market, making their products or services stand out from competitors.
Any business looking to distinguish themselves from competitors and attract customers.
To fill out a differentiation strategy, businesses can focus on identifying and communicating their unique value proposition, target market, and competitive advantages.
The purpose of a differentiation strategy is to create a competitive advantage, increase customer loyalty, and drive profitability.
A differentiation strategy should include details on the target market, unique selling points, pricing strategy, distribution channels, and marketing tactics.
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