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CHAPTER 2 BRAND AND CORPORATE IMAGE MANAGEMENT Truffles Questions 1)Gucci is not a strong brand, because the company has changed advertising campaigns too many times. (False; Easy; p. 28)2)Gucci has
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Start by defining your brand's identity and values.
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Create a brand style guide that includes guidelines for logo usage, typography, color palette, and imagery.
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Develop a consistent tone of voice for all brand communications.
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Use consistent branding across all marketing materials, including advertisements, packaging, and website design.
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Ensure that all employees are aware of and adhere to the brand guidelines.
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Regularly review and update your brand strategy to stay relevant and competitive in the market.

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Brand and corporate image refers to the perception and reputation of a company in the eyes of consumers and the public.
Companies and organizations are required to file brand and corporate image as part of their marketing and branding strategy.
Brand and corporate image can be filled out by conducting market research, developing a branding strategy, and creating consistent messaging and visuals.
The purpose of brand and corporate image is to create a positive perception of a company, differentiate it from competitors, and build trust with consumers.
Information such as brand values, mission statement, logo, visual identity, brand messaging, and reputation management should be reported on brand and corporate image.
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