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Brand guide template
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This is an example guideline for a made up company
called ACME CO. Add your own images that capture the clients' personality. Update text and colors based
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How to fill out brand guide template

How to fill out brand guide template
01
To fill out a brand guide template, follow these steps:
02
Start with the basics: Include your company name, logo, and tagline.
03
Define your brand's mission and values: Clearly articulate what your brand stands for and the principles it upholds.
04
Describe your target audience: Identify who your brand is targeting and their demographics, behaviors, and preferences.
05
Create brand guidelines: Specify the usage of your logo, colors, typography, and any other visual elements that represent your brand.
06
Outline your brand voice and tone: Detail how your brand communicates and the language it uses.
07
Provide examples and templates: Include samples of branded materials such as business cards, letterheads, and social media posts.
08
Determine brand guidelines for different channels: Specify how your brand should be presented across various platforms like print, web, and social media.
09
Include guidelines for brand partnerships: Define how your brand should collaborate with other companies or influencers.
10
Keep it consistent: Emphasize the importance of maintaining a consistent brand image and provide instructions on how to achieve this.
11
Regularly update and review: Brand guides are not set in stone, so make sure to review and update them as your brand evolves.
Who needs brand guide template?
01
A brand guide template is helpful for any company or organization that wants to establish a cohesive and consistent brand identity. It is particularly useful for:
02
- Startups: Building a strong brand identity from the beginning helps startups differentiate themselves in the market.
03
- Small businesses: Consistent branding can enhance recognition and build trust with customers, even on a smaller scale.
04
- Creative agencies: Brand guides aid agencies in maintaining a consistent visual style and tone for client projects.
05
- Marketing teams: Having a brand guide ensures that all marketing efforts align with the brand's values and guidelines.
06
- Franchises: Brand guides help maintain a uniform brand experience across multiple locations or franchises.
07
- Non-profit organizations: Clearly defined brand guidelines assist non-profits in effectively communicating their mission and values to supporters.
08
- Any business undergoing a rebrand: A brand guide template can streamline the rebranding process and ensure consistency throughout the transition.
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