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OREGON DEPT OF TRANSPORTATION 10/2/2016Web Writing Style Guide Helpful guidance for writing useful and usable content for our audiences. Table of Contents Introduction ........................................................................................................................
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How to fill out web writing style guide

01
To fill out a web writing style guide, follow these steps:
02
Start by identifying the purpose of the style guide. Determine what it is meant to achieve and who the target audience is.
03
Define the overall writing style and tone that should be used on the website. Consider the brand voice and the intended perception of the content.
04
Specify guidelines for grammar, punctuation, and spelling. This ensures consistency and clarity throughout the website.
05
Outline guidelines for formatting and structure. This includes headings, subheadings, lists, and other elements that impact the visual presentation of the content.
06
Include guidelines for web-specific elements such as hyperlinks, metadata, alt-text for images, and accessibility considerations.
07
Provide instructions for writing for different types of content, such as blog posts, product descriptions, landing pages, and FAQs.
08
Include guidelines for SEO optimization, keywords, and metadata. This helps improve the website's visibility in search engine results.
09
Consider including examples or a style guide library to demonstrate proper implementation of the guidelines.
10
Regularly update and review the style guide to ensure it remains relevant and aligned with changing web writing practices.
11
Train and educate content creators and contributors on the content style guide to ensure consistency in writing across the website.

Who needs web writing style guide?

01
Web writing style guides are useful for various individuals and groups, such as:
02
- Website owners and administrators who want to maintain a consistent and coherent voice throughout their web content.
03
- Content managers and editors who review and approve the content before it goes live.
04
- Content creators and writers who produce the written content for the website.
05
- Marketing and SEO professionals who aim to optimize the website's content for search engines.
06
- Web designers and developers who need to understand the desired writing style and incorporate it into the website's design.
07
- Organizations and businesses that prioritize clear and effective communication through their web presence.
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The web writing style guide is a set of guidelines and rules that dictate how content should be written for websites to ensure consistency, clarity, and readability.
Anyone responsible for creating or editing content for a website is typically required to follow the web writing style guide.
To fill out a web writing style guide, follow the guidelines provided in the document and ensure that content is written in accordance with the specified rules.
The purpose of a web writing style guide is to maintain a consistent tone, style, and voice across all content on a website, improving user experience and brand image.
Information such as preferred writing style, grammar rules, tone of voice, formatting guidelines, and any specific terminology to be used should be included in a web writing style guide.
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