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MARKETING ANALYTICS YOUR GUIDE TO SUCCESSFUL CAMPAIGN TRACKINGBUILDING THE FOUNDATION FOR ADVANCED WEB ANALYTICS20171INTRODUCTION Campaign Tracking for Success get the most value from Google Analytics

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How to fill out campaign tracking

01

To fill out campaign tracking, follow these steps:

02

Determine the URL and landing page of your campaign.

03

Add the necessary campaign parameters to the URL. These parameters typically include utm_source, utm_medium, and utm_campaign.

04

Choose appropriate values for each parameter. For example, utm_source could be 'newsletter', utm_medium could be 'email', and utm_campaign could be the name of your specific email campaign.

05

Combine the URL and parameters using the appropriate syntax. For example, if your landing page is example.com and you want to track an email campaign, the final URL could be example.com?utm_source=newsletter&utm_medium=email&utm_campaign=email_campaign_name.

06

Use the generated URL in your campaign materials, such as email links or social media posts.

07

Monitor the campaign tracking data in your analytics platform to analyze the performance of your campaign.

08

Make adjustments to your campaign strategy based on the insights obtained from the tracking data.

09

Rinse and repeat for each subsequent campaign to consistently track and optimize your marketing efforts.

Who needs campaign tracking?

01

Campaign tracking is beneficial for anyone involved in online marketing or advertising. This includes:

02

- Businesses and organizations running marketing campaigns to track the effectiveness of their efforts.

03

- Digital marketers and advertisers who want to measure the ROI of different channels or campaigns.

04

- Marketing agencies that need to provide clients with accurate analytics and data on campaign performance.

05

- Content creators and influencers who collaborate with brands and want to track the performance of sponsored content.

06

- E-commerce businesses that want to understand the impact of promotional activities on their sales.

07

In summary, anyone aiming to optimize their marketing strategies and make data-driven decisions can benefit from implementing campaign tracking.

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