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WWW.GLOBALCCCMCLUSTER. Restyle and Brand Guide.globalcccmcluster.org global support cccmcluster. Guidelines for CCC cluster communications, branding, formatting and templatesFEBRUARY 2016 v0.4 CCCMCluster
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How to fill out style and brand guide

01
To fill out a style and brand guide, follow these steps:
02
Begin by defining your brand's vision, mission, and values. This will help establish the foundation of your brand's identity.
03
Identify your target audience and determine how you want your brand to be perceived by them. Consider the emotions, tone, and personality you want to evoke.
04
Create guidelines for your brand's logo and visual identity. This includes specifications for logo usage, color palette, typography, and imagery.
05
Establish guidelines for your brand's tone of voice and messaging. Define the language, writing style, and key phrases that align with your brand's personality.
06
Provide examples of correct and incorrect brand usage to ensure consistency. This can include mockups, do's and don'ts, and visual references.
07
Include guidelines for brand applications across various channels, such as websites, social media, packaging, and advertising.
08
Continuously update and evolve your style and brand guide as your brand grows and adapts to new trends and challenges.

Who needs style and brand guide?

01
Style and brand guides are beneficial for any company or organization that wants to establish a consistent and cohesive brand identity.
02
Startups and small businesses: A style and brand guide helps startups and small businesses to create a professional and recognizable brand presence from the early stages.
03
Marketing and creative teams: A guide ensures that all team members adhere to the same brand guidelines, resulting in consistent and impactful creative assets.
04
Design agencies and freelancers: A brand guide helps designers and agencies understand and effectively communicate a client's brand identity.
05
Franchise and multinational companies: With multiple locations or branches, a brand guide ensures uniformity across all touchpoints, reinforcing brand recognition.
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Non-profit organizations: Style and brand guides help non-profits maintain a consistent brand image and messaging for greater donor or volunteer engagement.
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Educational institutions: Schools and universities can benefit from brand guides to maintain a consistent visual identity in their marketing materials and publications.
08
Any business aiming for brand consistency, recognition, and long-term success can benefit from a style and brand guide.
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Style and brand guide is a document that outlines the specific design elements, branding guidelines, and messaging criteria for a company or organization.
Companies or organizations that want to maintain a consistent brand image and ensure that their marketing materials adhere to specific standards are required to file a style and brand guide.
Style and brand guide can be filled out by outlining the colors, fonts, logos, and messaging that should be used in all marketing materials. It can also include examples and instructions for how these elements should be used.
The purpose of a style and brand guide is to ensure that all marketing materials are consistent, cohesive, and aligned with the company's brand image. It helps maintain brand recognition and build trust with customers.
Style and brand guide must include details about the company's brand colors, logos, fonts, tone of voice, and any other specific design elements or messaging guidelines that should be followed in marketing materials.
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