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DESIGN BRAND STANDARDSDesign Brand Standards 2016 US Carpet, Inc. All rights reserved. Version 4.02.19.2016table of contents Why Brand Standards? . . . . . . . . . . . . Logo. . . . . . . . . . .
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Begin by understanding the purpose and goals of your brand standards.
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Brand standards help ensure that messaging, design, and overall brand experience remains cohesive across all channels and touchpoints.
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Brand standards are a set of guidelines that outline the specific details, messaging, and visual elements that represent a company's brand.
Companies or organizations that want to maintain consistency and cohesion in their branding are required to follow brand standards.
Brand standards are typically filled out by marketing or branding teams, and include details such as logo usage, typography, color palette, tone of voice, and more.
The purpose of brand standards is to ensure that a company's brand is presented consistently across all channels, leading to increased brand recognition and trust.
Brand standards typically include details on logo usage, color palette, typography, tone of voice, and any other visual or messaging elements that make up the brand.
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