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Capital Chemist Brand Awareness and Market Perceptions Survey 2015October 2015Canberra Office: (02) 6282 4963 www.piazzaresearch.com.auCapital Chemist Customer Satisfaction Survey 2015 BACKGROUND Capital
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Define your target audience: Identify who your ideal customers are and what their needs and preferences are.
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Brand awareness is the extent to which consumers are familiar with the distinctive qualities or image of a particular brand. Market is the total of all potential customers for a product or service.
Typically, marketing departments or agencies are responsible for filing brand awareness and market reports.
Brand awareness and market can be filled out by collecting data on consumer recognition of the brand and analyzing market trends.
The purpose of brand awareness and market reports is to track the success of marketing efforts and to identify opportunities for growth.
Information such as consumer surveys, market research data, and competitor analysis should be reported on brand awareness and market.
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