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CUSTOMER CHURN AND GROWTH OF ANTICHOICE KENYA LIMITEDBYKENNEDY MOND QUORA RESEARCH PROJECT SUBMITTED IN PARTIAL FULFILL EMT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION
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How to fill out customer churn and growth

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How to fill out customer churn and growth

01
Identify the customer churn rate: Calculate the percentage of customers that stop using your product or service over a specific period of time. This can be done by dividing the number of customers lost during that time by the total number of customers you had at the beginning of the period.
02
Analyze the reasons for customer churn: Determine why customers are leaving your business. This can be done through customer feedback, surveys, analyzing customer behavior, or conducting exit interviews.
03
Develop strategies to reduce customer churn: Based on the reasons identified, devise strategies to retain existing customers. This can include improving customer service, addressing any product or service issues, offering incentives or promotions to encourage loyalty, etc.
04
Monitor customer growth: Keep track of the number of new customers you are acquiring over time. This can be done by measuring the growth rate, which is the percentage increase in the number of customers over a specific period.
05
Focus on customer satisfaction: Continuously work on improving customer satisfaction levels to encourage repeat business and referrals.
06
Analyze customer lifetime value: Understand the value each customer brings to your business over their entire relationship with you. This can help in prioritizing strategies to retain high-value customers.
07
Regularly measure and track key metrics: Monitor important metrics such as customer retention rate, customer acquisition cost, customer lifetime value, and customer satisfaction score to assess the effectiveness of your strategies and make necessary adjustments.

Who needs customer churn and growth?

01
Customer churn and growth is important for any business that relies on recurring customers
02
E-commerce businesses
03
Subscription-based services
04
Telecommunication companies
05
Software-as-a-Service (SaaS) companies
06
Retailers
07
Financial institutions
08
Online service providers
09
Any company looking to improve customer retention and drive growth
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Customer churn refers to the number of customers who stop using a product or service, while customer growth measures the increase in the number of customers over a specific period of time.
Companies and businesses that track customer data and analytics are required to file customer churn and growth reports.
Customer churn and growth reports can be filled out by analyzing customer data, calculating churn rate, and tracking customer acquisition numbers.
The purpose of customer churn and growth is to monitor customer retention rates, identify areas for improvement, and track overall business performance.
Customer churn and growth reports typically include data on customer acquisition, retention, churn rate, and overall customer growth.
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