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Product Decisions
New Product Development
(NPD)
Marketing Management
Wanda Kumar, Ph.D. Product Related Decisions
BrandingPositioningPackagingBrand communicates hidden benefits
or quality
Some benefits
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03
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What is product decisions?
Product decisions involve choosing which products or services to offer, how to price them, how to distribute them, and how to promote them to customers.
Who is required to file product decisions?
Businesses and organizations that offer products or services are required to make product decisions.
How to fill out product decisions?
Product decisions are typically made by analyzing market research, considering customer needs and preferences, and evaluating potential costs and benefits.
What is the purpose of product decisions?
The purpose of product decisions is to help businesses create successful products or services that meet customer needs, generate revenue, and achieve competitive advantage.
What information must be reported on product decisions?
Product decisions may include product descriptions, pricing strategies, distribution channels, and marketing plans.
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