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Product Decisions New Product Development (NPD) Marketing Management Wanda Kumar, Ph.D. Product Related Decisions BrandingPositioningPackagingBrand communicates hidden benefits or quality Some benefits
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Product decisions involve choosing which products or services to offer, how to price them, how to distribute them, and how to promote them to customers.
Businesses and organizations that offer products or services are required to make product decisions.
Product decisions are typically made by analyzing market research, considering customer needs and preferences, and evaluating potential costs and benefits.
The purpose of product decisions is to help businesses create successful products or services that meet customer needs, generate revenue, and achieve competitive advantage.
Product decisions may include product descriptions, pricing strategies, distribution channels, and marketing plans.
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