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Participant observation at events: theory, practice and potential Author McKellar, JoannePublished 2013Journal Title International Journal of Event and Festival Management DOI https://doi.org/10.1108/17582951311307511Copyright
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How to fill out participant observation at events

01
Decide on the purpose of the participant observation at events.
02
Select the events where you want to conduct the observation.
03
Familiarize yourself with the event schedule and activities.
04
Prepare all the necessary materials such as observation forms, pens, and a notebook.
05
Arrive at the event venue early to set up and position yourself strategically.
06
Observe the participants' behavior, interactions, and reactions to the event.
07
Take detailed notes about what you observe, including any significant events or conversations.
08
Use your discretion to decide when and how to interact with the participants.
09
Document your observations promptly after the event to ensure accuracy.
10
Analyze and interpret your observations to draw meaningful conclusions.
11
Present your findings and insights in a clear and organized manner.

Who needs participant observation at events?

01
Researchers studying social dynamics or human behavior at events.
02
Event organizers aiming to improve their event experience and engagement.
03
Marketing professionals interested in understanding their target audience's preferences.
04
Ethnographers seeking to immerse themselves in a specific event culture or community.
05
Students conducting academic research on event management or related topics.
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Participant observation at events involves researchers or participants observing and participating in an event to gather firsthand information and insights.
Researchers, event organizers, or participants who are conducting the observation may be required to file participant observation reports.
Participant observation reports can be filled out by documenting observations made during the event, noting key details, interactions, and any relevant data.
The purpose of participant observation at events is to gain a deeper understanding of the event, its dynamics, and the interactions among participants for research or analysis.
Information to be reported may include the date and time of observation, location, event details, behavior or interactions observed, and any other relevant data.
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