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Volume 6, Issue 11 (November 2017) UGC APPROVEDOnline ISSN22771166Published by: Abhinav PublicationAbhinav National Monthly Refereed Journal of Research in Commerce & ManagementANALYSIS OF CUSTOMERS
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01
Start by identifying the objectives of the analysis.
02
Define the target audience for the analysis.
03
Determine the method for gathering customer perception data, such as surveys, interviews, or focus groups.
04
Create a questionnaire or interview guide to collect the necessary information.
05
Collect the customer perception data using the chosen method.
06
Analyze the data by organizing it into relevant categories or themes.
07
Identify key findings and insights from the analysis.
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Generate a report or presentation summarizing the analysis and its findings.
09
Share the analysis with relevant stakeholders and discuss potential actions or improvements based on the findings.
10
Monitor the impact of any implemented changes and consider conducting regular customer perception analyses to track progress.

Who needs analysis of customers perception?

01
Businesses and organizations that want to understand how their customers perceive their products, services, or brand.
02
Market research teams or consultants who specialize in understanding consumer behavior and attitudes.
03
Companies looking to improve their customer experience and identify areas for improvement.
04
Marketing teams seeking to develop targeted marketing strategies based on customer perceptions.
05
Product development teams aiming to create products that align with customer preferences and needs.
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Companies interested in benchmarking their customer perception against industry competitors.
07
Investors or stakeholders evaluating the reputation and customer satisfaction of a company.
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The analysis of customers perception is a process of evaluating the attitudes, preferences, and opinions of customers towards a product or service.
Companies or organizations that are looking to understand customer perception and make strategic decisions based on the analysis.
The analysis of customers perception can be filled out by conducting surveys, interviews, focus groups, or analyzing customer feedback data.
The purpose of analysis of customers perception is to gather insights into customer preferences, behavior, and satisfaction levels.
Information such as customer demographics, satisfaction scores, feedback on product/service quality, and suggestions for improvement.
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