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Lecture 13: Segmentation and AttentionFeiFei Li & Andrew Apathy & Justin JohnsonLecture 13 124 Feb 2016Administrative Assignment 3 due tonight! We are reading your milestonesFeiFei Li & Andrew Apathy
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What is segmentation and attention?
Segmentation and attention are methods used to divide a target audience into specific groups and focus on providing personalized content to each group.
Who is required to file segmentation and attention?
Companies or organizations looking to improve their marketing strategies and provide a more tailored approach to their audience.
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Segmentation and attention can be filled out by conducting market research, analyzing customer data, and creating targeted communication strategies.
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The purpose of segmentation and attention is to enhance marketing efficiency, increase engagement, and improve customer satisfaction.
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Details such as demographics, purchase behavior, interests, and preferences of the target audience must be reported on segmentation and attention.
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