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Web Content WritingCopyright 2016 Faculty and Staff Training, West Chester University. A member of the Pennsylvania State System of Higher Education. No portion of this document may be reproduced
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Web content writing is the process of creating textual content for websites with the goal of providing valuable information to the audience and improving search engine optimization (SEO).
Companies, businesses, bloggers, and individuals who own or manage a website are required to file web content writing.
Web content writing can be filled out by creating engaging and informative articles, blog posts, product descriptions, and other textual content for the website.
The purpose of web content writing is to attract and engage visitors, provide valuable information, establish authority, improve SEO, and ultimately drive desired actions from the audience.
Web content writing must include relevant keywords, high-quality images and videos, meta tags, internal and external links, and accurate information about products or services.
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