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CONSUMER BUYING Behavior OF DIAMOND Jewelry A STUDY FOR SURAT MANISHA PANAMA Professor, Department of Business and Industrial Management, Veer Narmada South Gujarat University, Surat, Gujarat. Abstract
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Identify the target market: Determine the specific group of consumers that your product or service is targeting.
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Consumer buying behavior refers to the decision process and actions of individuals when purchasing goods or services.
Businesses and organizations that want to understand their target market and tailor their marketing strategies accordingly are required to file consumer buying behaviour reports.
Consumer buying behavior reports can be filled out by collecting data on demographics, preferences, purchasing habits, and other relevant information through surveys, interviews, and research.
The purpose of consumer buying behavior reports is to help businesses understand their target market, improve their marketing strategies, and ultimately increase sales and profitability.
Consumer buying behavior reports must include information on demographics, preferences, purchasing habits, decision-making processes, and factors influencing purchasing decisions.
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