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PERSONAL BRANDING ON SOCIAL MEDIA The characteristics of strong personal brands in Finland Master’s Thesis in MarketingAuthor: Lauri Eminent Supervisors: D. Sc. Joni Saline M.Sc. Lauri Pitmen 16.5.2016
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How to fill out personal branding on social

01
To fill out personal branding on social media, follow these steps:
02
Determine your target audience: Identify who you want to reach with your personal brand and tailor your message accordingly.
03
Define your brand identity: Develop a clear and unique brand identity that reflects your personality, values, and expertise.
04
Choose the right platforms: Select the social media platforms that align with your goals and where your target audience is most active.
05
Optimize your profiles: Complete all the necessary fields, including a professional profile picture and a compelling bio that clearly communicates your expertise.
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Share valuable content: Regularly post content that adds value to your audience, showcases your expertise, and reflects your personal brand.
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Engage with your audience: Respond to comments, messages, and mentions promptly, and actively participate in discussions within your niche.
08
Network with others: Connect with influencers, industry professionals, and potential collaborators to expand your network and increase your visibility.
09
Be consistent: Maintain a consistent tone, visuals, and messaging across all your social media profiles to reinforce your personal branding.
10
Monitor your brand: Keep track of mentions, comments, and feedback about your brand to assess its impact and make necessary adjustments.
11
Evaluate and adapt: Regularly evaluate your personal branding efforts, analyze the results, and make adjustments to improve your strategy.

Who needs personal branding on social?

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Personal branding on social media is beneficial for:
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- Entrepreneurs and business owners who want to build their reputation and credibility within their industry.
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- Freelancers and consultants who want to attract clients and stand out from the competition.
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- Job seekers who want to enhance their professional image and increase their chances of landing their desired job.
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- Influencers and content creators who want to grow their following and monetize their online presence.
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- Professionals and industry experts who want to establish themselves as thought leaders and gain recognition.
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- Students and recent graduates who want to showcase their skills, achievements, and potential to prospective employers.
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- Anyone who wants to take control of their online presence, leverage social media platforms, and create a positive personal brand.
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Personal branding on social media is the practice of using various social platforms to build and promote one's personal brand or image.
Anyone who wants to establish a strong personal brand or online presence may choose to file personal branding on social media.
To fill out personal branding on social media, individuals can create and maintain profiles on different platforms, engage with their audience, and consistently share content that aligns with their personal brand.
The purpose of personal branding on social media is to establish a unique identity, showcase expertise or talents, and connect with a specific audience or community.
Information reported on personal branding on social may include but not limited to personal bio, achievements, skills, experiences, interests, and testimonials.
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