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International Review of Management and Marketing Vol. 4, No. 4, 2014, pp.259275 ISSN: 21464405 www.econjournals.comBrand Positioning Through Celebrity Endorsement A Review Contribution to Brand Literature
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How to fill out brand positioning through celebrity
01
Identify the target audience and brand objectives
02
Evaluate potential celebrities based on their relevance to the brand and audience
03
Define the key messages and qualities the celebrity should embody
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Create a collaboration agreement and contract with the selected celebrity
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01
Companies looking to increase brand awareness and reach a wider audience
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Organizations seeking to create an emotional connection between their brand and consumers through the power of a celebrity endorsement
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What is brand positioning through celebrity?
Brand positioning through celebrity is a marketing strategy where a brand associates itself with a celebrity to create a specific image and appeal to target consumers.
Who is required to file brand positioning through celebrity?
Companies or brands that are utilizing celebrity endorsements or associations in their marketing campaigns are required to file brand positioning through celebrity.
How to fill out brand positioning through celebrity?
To fill out brand positioning through celebrity, companies must provide details about the celebrity used, the specific marketing campaign or advertisement, and the intended brand image.
What is the purpose of brand positioning through celebrity?
The purpose of brand positioning through celebrity is to enhance brand recognition, improve brand perception, and increase consumer engagement.
What information must be reported on brand positioning through celebrity?
Companies must report details about the celebrity used, the duration of the endorsement or association, the target audience, and the expected impact on brand positioning.
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