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BRANDING THROUGH SOCIAL MEDIA AS A COMPETITIVE ADVANTAGE ON FOOD AND BEVERAGE ARENA IN RIGA, LATVIA Anton Solo Tribal University, Latvia Abstract: Branding was usually considered as the endgame tactics.
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Branding through social media involves creating a unique and consistent image or identity for a product, service, or company on social media platforms to attract and engage with target audiences.
Any individual or organization that wants to establish a presence on social media platforms and build a recognizable brand is required to file branding through social media.
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Information such as brand name, logo, products/services offered, contact information, website links, and unique selling points must be reported on branding through social media.
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