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Calcutta: Journal Isaiah Mahavira University Surabaya Vol. 2 No. 2 (2013)REDESIGN CORPORATE IDENTITY CV. CASINO ELEKTRONIKMarita Juryman Tennis Informatica Faults Tennis Marita. Santos gmail.com Abstract
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01
Start by evaluating the current corporate identity and identifying areas that require redesign.
02
Define the goals and objectives of the redesign project.
03
Conduct market research and analyze the target audience to understand their preferences and expectations.
04
Develop a design brief with clear guidelines for the new corporate identity, including visual elements, typography, colors, and tone of voice.
05
Create multiple design concepts and present them to key stakeholders for feedback and approval.
06
Refine the chosen design concept based on feedback and make necessary adjustments.
07
Implement the redesigned corporate identity across all relevant touchpoints, including company website, marketing materials, signage, and packaging.
08
Communicate the changes to internal teams and provide guidelines and training on how to apply the new corporate identity consistently.
09
Monitor the reception and impact of the redesigned corporate identity and make further refinements if necessary.
10
Continuously evaluate and update the corporate identity as the business evolves and market trends change.

Who needs redesign corporate identity?

01
Companies that have undergone a significant change in their vision, mission, or business strategy.
02
Businesses that have experienced a decline in brand perception or market competitiveness.
03
Startups or new businesses that want to establish a strong and cohesive brand identity from the beginning.
04
Organizations that have merged or acquired other companies and need to unify their visual identity.
05
Companies that are repositioning themselves in the market or targeting a new demographic.
06
Businesses that want to differentiate themselves from competitors and create a unique brand image.
07
Companies that have outdated or inconsistent branding elements that no longer align with their values or target audience.
08
Organizations that want to enhance customer loyalty and strengthen brand recognition.
09
Businesses that want to create a consistent brand experience across different channels and touchpoints.
10
Companies that want to stay relevant and adapt to changing market trends and customer preferences.
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Redesign corporate identity refers to the process of updating and refreshing a company's visual elements, such as logo, color scheme, and marketing materials, to better reflect its values and goals.
Any company or organization looking to update their corporate identity is required to file for a redesign.
To fill out redesign corporate identity, companies typically work with branding agencies or design teams to develop a new visual identity and marketing materials.
The purpose of redesign corporate identity is to create a cohesive and consistent brand image that resonates with customers and stakeholders.
Information such as the updated logo, color palette, fonts, and any other visual elements that make up the new corporate identity.
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