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Determinants OF DISTRIBUTION INTENSITY AMONG FIRMS IN THE KENYAN PHARMACEUTICAL INDUSTRY /By GIT O B U. M KM B U I'D/61/P/8766/99A Management research project presented in partial fulfillment o f

How to fill out determinants of distribution intensity

How to fill out determinants of distribution intensity

1. To fill out determinants of distribution intensity, follow these steps:
2. Identify the determinants: These are the factors that affect the distribution intensity of a product. They can include factors such as market demand, competition, product characteristics, and distribution channel capabilities.
3. Evaluate the determinants: Assess the impact of each determinant on the distribution intensity. Determine how important each determinant is in influencing the distribution strategy.
4. Assign weights: Assign weights to each determinant based on their significance. This will help prioritize the determinants and allocate resources accordingly.
5. Gather data: Collect data on each determinant. This can be done through market research, surveys, competitor analysis, and internal data analysis.
6. Analyze data: Analyze the collected data to understand the current distribution intensity and identify any gaps or areas of improvement.
7. Make decisions: Based on the analysis, make decisions on how to adjust the distribution intensity. This can involve allocating more resources, changing distribution channels, or adjusting product characteristics.
8. Implement changes: Once decisions are made, implement the necessary changes in the distribution strategy.
9. Monitor and evaluate: Continuously monitor the distribution intensity and evaluate the effectiveness of the changes made. Make adjustments as needed.

Who needs determinants of distribution intensity?

1. Determinants of distribution intensity are useful for:
2. - Marketing and sales professionals who are responsible for developing and implementing distribution strategies.
3. - Product managers who need to determine the appropriate distribution intensity for their products based on market conditions.
4. - Supply chain professionals who need to optimize distribution channels and ensure efficient product delivery.
5. - Business owners and executives who want to strategically manage their distribution operations for maximum market reach and profit.

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What is determinants of distribution intensity?

Determinants of distribution intensity refer to the factors that influence the level of distribution coverage a company decides to implement for its products or services.

Who is required to file determinants of distribution intensity?

Companies or organizations looking to establish or modify their distribution strategy are required to file determinants of distribution intensity.

How to fill out determinants of distribution intensity?

Determinants of distribution intensity can be filled out by listing and explaining the factors that impact the distribution coverage level, such as target market, product characteristics, competition, and company resources.

What is the purpose of determinants of distribution intensity?

The purpose of determinants of distribution intensity is to help companies make informed decisions about their distribution strategy by considering various factors that can affect the reach and effectiveness of their distribution channels.

What information must be reported on determinants of distribution intensity?

Information such as target market analysis, product differentiation strategy, competitive landscape evaluation, and distribution channel assessment must be reported on determinants of distribution intensity.