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Journal of Business and Retail Management Research (JUROR) Vol. 5 Issue 1 October 2010Determinants of Consumer Behavior in Buying RTE Foods Iranian Chaudhary Keywords Ready to Eat (RTE), Ready to
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Determinants of consumer behavior are factors that influence the decisions and actions of consumers when purchasing goods or services.
Companies and marketers are required to understand and consider determinants of consumer behavior in their marketing strategies.
Fill out determinants of consumer behavior by conducting market research, analyzing consumer trends, and understanding the psychology behind consumer decision-making.
The purpose of determinants of consumer behavior is to help businesses and marketers understand why consumers make certain purchasing decisions, in order to effectively target and influence consumer behavior.
Information such as consumer preferences, attitudes, motivations, social influences, and cultural factors are typically reported on determinants of consumer behavior.
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