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Journal of Business and Retail Management Research (JUROR) Vol. 5 Issue 1 October 2010Determinants of Consumer Behavior in Buying RTE Foods
Iranian Chaudhary
Keywords
Ready to Eat (RTE), Ready to
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What is determinants of consumer behavior?
Determinants of consumer behavior are factors that influence the decisions and actions of consumers when purchasing goods or services.
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Information such as consumer preferences, attitudes, motivations, social influences, and cultural factors are typically reported on determinants of consumer behavior.
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