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CONSUMER PERCEPTION TOWARDS MOBILE PHONE BRANDS PERFORMANCE: A CASE OF NOKIA AND SAMSUNG IN NAIROBI CITY RESEARCH PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER
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01
Identify the target audience and their preferences regarding mobile devices.
02
Conduct market research to gather information on consumer perception towards mobile.
03
Analyze the data collected to understand the current perception of consumers towards mobile devices.
04
Identify any gaps or areas of improvement in consumer perception.
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Develop strategies to enhance consumer perception towards mobile devices, such as improving product features or launching effective marketing campaigns.
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Implement the strategies and monitor the impact on consumer perception.
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Continuously measure and evaluate consumer perception towards mobile devices to stay updated with changing trends and adapt accordingly.

Who needs consumer perception towards mobile?

01
Companies and brands in the mobile industry who want to understand how consumers perceive their products.
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Marketing and advertising agencies that work with mobile devices
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Research organizations studying mobile technology and consumer behavior
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Product development teams looking to create mobile devices that align with consumer preferences
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Businesses considering entering the mobile market and want to assess consumer perception before launching
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Consumer perception towards mobile refers to how consumers view and feel about mobile devices such as smartphones and tablets.
Manufacturers, retailers, or distributors of mobile devices may be required to file consumer perception towards mobile reports.
The reporting requirements and guidelines for filing consumer perception towards mobile can vary by jurisdiction or regulatory body.
The purpose of consumer perception towards mobile reports is to ensure the safety and satisfaction of consumers using mobile devices.
Information such as consumer complaints, product defects, safety hazards, and other issues related to mobile devices may need to be reported on consumer perception towards mobile.
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