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International Journal of Managerial Studies and Research (IJ MSR) Volume 5, 2017, PP 18 ISSN 23490330 (Print) & ISSN 23490349 (Online) www.arcjournals.orgMeasuring Consumer Attitude towards Soft Drinks:
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01
Define the purpose of measuring consumer attitude towards. Determine why you want to collect this information and what specific aspects of consumer attitude you want to measure.
02
Select appropriate measurement scales. Consumer attitudes can be measured using various scales such as Likert scales, semantic differential scales, or Thurstone scales. Choose the scale that best suits your research objectives.
03
Design a questionnaire or survey. Prepare a set of questions that will help you gather data on consumer attitudes. Ensure that the questions are clear, concise, and unbiased. Consider including both closed-ended and open-ended questions for a comprehensive analysis.
04
Pilot test the questionnaire. Administer the questionnaire to a small sample of consumers to identify any potential issues with the questionnaire design or clarity of the questions. Make any necessary revisions based on the feedback received.
05
Collect data from a representative sample. Decide on the sample size and collect responses from individuals who are representative of your target consumer group. Use appropriate sampling techniques to ensure the validity and reliability of your data.
06
Analyze the data. Use statistical tools and techniques to analyze the collected data. Calculate measures such as mean, median, mode, and standard deviation to summarize the data. Identify patterns, trends, and correlations in the consumer attitudes.
07
Interpret the findings. Once the data analysis is complete, interpret the findings to understand the consumer attitudes towards the specific aspect you measured. Draw conclusions based on the patterns and trends observed in the data.
08
Use the insights. Utilize the insights gained from measuring consumer attitudes to inform marketing strategies, product development, and customer satisfaction initiatives. Tailor your approach based on the identified consumer preferences and perceptions.
09
Monitor and track consumer attitudes. Consumer attitudes are not static and may change over time. Continuously monitor and track consumer attitudes to identify any shifts or changes in their preferences. Regularly update your measurement approach as needed.

Who needs measuring consumer attitude towards?

01
Market researchers who want to understand consumer preferences and perceptions.
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Government agencies and policymakers who want to assess public opinion and attitudes towards specific policies or initiatives.
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Measuring consumer attitude towards products or services.
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Fill out the survey with accurate and honest responses from participants.
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