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International Journal of Economics, Commerce and Management United Kingdom. III, Issue 11, November 2015http://ijecm.co.uk/ISSN 2348 0386FACTORS INFLUENCING CUSTOMERS PATRONAGE OF FAST FOOD RESTAURANTS
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01
Identify the factors that influence customers' patronage, such as product quality, customer service, pricing, convenience, and brand reputation.
02
Conduct market research to gain insights into customer preferences and behaviors.
03
Analyze the data collected from market research to determine the relative importance of each factor in influencing customers' patronage.
04
Develop strategies to enhance the identified factors that are most influential in driving customer patronage.
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Implement the strategies by improving product quality, providing excellent customer service, offering competitive pricing, ensuring convenience in purchasing, and building a strong brand image.
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Continuously monitor and evaluate the effectiveness of the implemented strategies by measuring key performance indicators and soliciting customer feedback.
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Make adjustments to the strategies based on the analysis of the results and evolving customer needs and preferences.
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Regularly communicate with customers to understand their changing needs and expectations, and adapt the factors influencing their patronage accordingly.

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Businesses and organizations that rely on customers for their revenue and success
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Any entity that wants to optimize customer engagement and increase customer loyalty
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Factors influencing customers patronage can include pricing, quality of products or services, customer service, brand reputation, and convenience.
Businesses and organizations who want to understand what influences customers to choose their products or services are required to file factors influencing customers patronage.
To fill out factors influencing customers patronage, businesses can conduct surveys, analyze customer feedback, track sales data, and monitor market trends.
The purpose of factors influencing customers patronage is to understand what drives customer behavior and make informed business decisions to attract and retain customers.
Information such as customer preferences, purchase behavior, satisfaction levels, competitive analysis, and marketing strategies must be reported on factors influencing customers patronage.
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