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Volume 3, Issue 6 (June 2014)Online ISSN23200073Published by: Abhinav PublicationAbhinav International Monthly Refereed Journal of Research in Management & TechnologyIMPACT OF CELEBRITY ADVERTISING
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01
Identify your target audience: Before filling out the impact of celebrity advertising, you need to determine who your target audience is. This will help you understand the type of celebrity that will have the most impact on your audience.
02
Research potential celebrities: Once you know your target audience, research potential celebrities that align with your brand and audience. Look for celebrities who have a similar target audience and values as your brand.
03
Consider brand fit: It's important to choose a celebrity that aligns with your brand's image and values. Consider the celebrity's reputation, behavior, and previous endorsements to ensure they are the right fit for your brand.
04
Set objectives: Clearly define what you want to achieve through celebrity advertising. Whether it's increasing brand awareness, driving sales, or changing consumer perceptions, set specific objectives to measure the impact of the campaign.
05
Determine the type of advertising: Decide on the type of advertising you want to implement with the celebrity. It could be through endorsements, social media campaigns, television commercials, or event appearances. Select the format that will have the most impact on your target audience.
06
Develop a strategy: Create a detailed plan on how you will leverage the celebrity's influence to connect with your audience. Outline the messaging, channels, and timing for the advertising campaign.
07
Measure and evaluate: Once the advertising campaign is live, track and measure the impact it has on your brand. Monitor sales, brand sentiment, and consumer feedback to evaluate the effectiveness of the celebrity advertising. Make adjustments if needed for future campaigns.

Who needs impact of celebrity advertising?

01
New brands: Celebrity advertising can greatly benefit new brands as it helps to create awareness and establish credibility in the market. By associating with a well-known celebrity, new brands can quickly gain attention and attract a larger audience.
02
Established brands seeking to reposition: If an established brand wants to change its image or target a new audience, celebrity advertising can be an effective strategy. By partnering with a celebrity who appeals to the desired target audience, the brand can reposition itself and gain relevance.
03
Brands targeting a specific demographic: If your brand has a specific target demographic that aligns with the fan base of a particular celebrity, using celebrity advertising can help you reach and influence that demographic more effectively. The celebrity's influence and connection with their audience can be leveraged to drive brand engagement and sales.
04
Brands in competitive markets: In highly competitive markets, celebrity advertising can help brands stand out from their competitors. By associating with a celebrity, brands can create a unique selling proposition and create a memorable brand image that resonates with consumers.
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Celebrity advertising can have a significant impact on brand awareness, credibility, and sales.
Companies or advertisers using celebrity advertising may be required to file reports on the impact of their campaigns.
The impact of celebrity advertising can be filled out by analyzing data on brand recognition, consumer perception, and sales metrics.
The purpose of assessing the impact of celebrity advertising is to measure the effectiveness of the campaigns and determine the return on investment.
The impact report must include data on reach, engagement, brand lift, and sales attributed to the celebrity advertising.
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