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Strategic Targeting Methodology: A Handbook for Disaster Risk Reduction PractitionersTable of Contents Acknowledgements5Acronyms7Introduction9I. What Are These Guidelines?10II. Why Are They Needed?10III.
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Strategic targeting is the process of selecting specific individuals, groups, or organizations as targets for a particular marketing or advertising campaign based on their characteristics and behavior.
Businesses, marketing agencies, or organizations that engage in targeted marketing or advertising campaigns are required to file strategic targeting.
To fill out strategic targeting, one must gather relevant data on the target audience, set clear objectives, and develop a strategy to reach and engage the chosen targets effectively.
The purpose of strategic targeting is to increase the effectiveness of marketing and advertising campaigns by focusing resources on specific individuals or groups who are most likely to respond positively to the message.
Information such as demographic data, psychographic characteristics, behavior patterns, and preferences of the target audience must be reported on strategic targeting.
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