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[Music Intro] Sgt;>Hi. I’m Devon Dean, content director here at ProjectManager.com. Today I’m going to teach you how to help sell your project using a project proposal. A key thing to remember is that people buy from people. Don’t expect the project proposal document that you put together to be taken up by the decision makers in an organization in isolation of any communication you’ve had with them and award funding and resources and mind share to that project. It’s important to remember this because you can write the best project proposal document but without that people interaction you have a slim to no chance of getting your project funded. While you’re preparing the project proposal document it’s really important for you, your project sponsors and the champions of your project to go out there and actively lobby the decision makers of your organization about your project. Use those lobbying sessions and those one on one meetings to actually refine and hone your understanding of what the problems are in your organization and the benefits that your project can actually realize, that strike a chord with those decision makers. In developing your project proposal document I highly recommend in tandem going out there and actively seeking the feedback of those decision makers so that feedback help you refine and forge the sales pitch you put together in your proposal document. Your decision makers are going to make the decision whether to thrill or kill that project within the first five minutes of picking up your project proposal document, so it’s really, really critical that you make a big impact right at the start of that project proposal document. The way you do that is in stating that problem statement. You really need to paint a bleak picture of your organization that shows or depicts the problems that you’re having in the organization which could be overcome had your project been in production when those problems occurred. Highlight some specific examples of where opportunities were missed or where risk or costs were incurred that your project could have prevented or could have gained access to in terms of opportunities if your project had delivered by the time of that event. Efficiency gains or general skills uplift are not the messages you want to communicate in terms of looking for those problem benefits. By saying that Sally works 50 hours a week and your project is going to solve that problem is really not going to strike a chord for those decision makers. Look for those specific examples of where your company missed an opportunity or incurred costs because your project wasn't’t in place. Put those in your problem statement. Now the vision statement is a section that needs to tie your project to the company’s long range strategy and vision and long range goals. Without tying your project in to your organizational strategy and vision you run the risk of having your project being looked upon as a rogue project: it’s out there in the...
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