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MEDIA KIT2 0182018 READER PROFILE 2 018TARGETSWEET SPOTFAMILIESADULTS 35+PARADE celebrates America at its best every Sunday. We reach a dual audience of engaged consumers who live primarily in A and
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Sweet spot is a term used to refer to the optimal point or range at which a product or service is most effective or desirable.
Any individual or company that is offering a product or service and wants to identify the best target market for it.
To fill out the sweet spot, one must conduct market research to identify the target audience, analyze competitors, and evaluate the unique selling points of the product or service.
The purpose of identifying the sweet spot is to maximize the effectiveness of marketing efforts and increase sales by focusing on the most receptive audience.
Information such as target market demographics, competitive analysis, and product differentiation strategies should be reported on the sweet spot.
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