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BACHELOR\'S THESISEyeTracking in User Experience Testing Design, Implementation and user Testing of the Front end Application Daniel Lindgren 2015Bachelor of Science in Engineering Technology Computer
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01
Set up the eye-tracking device and software according to manufacturer guidelines.
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Calibrate the eye-tracking system with the participant to ensure accurate tracking.
03
Prepare the user experience task or scenario that you want to evaluate.
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Instruct the participant about the task and provide any necessary guidance.
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Ask the participant to wear the eye-tracking device and ensure it is comfortable.
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Start the eye-tracking software and begin recording participant's eye movements.
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Allow the participant to perform the user experience task naturally without interruption.
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Monitor the eye-tracking data for any anomalies or technical issues.
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After the task is completed, analyze the eye-tracking data to gain insights into user behavior and attention patterns.
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Use the findings from the eye-tracking study to improve the user experience design.

Who needs eye-tracking in user experience?

01
Eye-tracking in user experience is beneficial for various stakeholders, including:
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- User experience researchers and designers who want to understand how users interact with interfaces.
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- Marketing professionals who aim to optimize website or advertisement layouts to capture user attention.
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- Healthcare providers who want to enhance accessibility for patients with limited mobility or disabilities.
05
- Educational institutions that are interested in studying reading patterns or attention spans of students.
06
- Usability testing teams that need quantitative data about user visual attention and fixation points.
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- Gaming industry professionals who wish to create immersive experiences by tracking user gaze and focus.
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- Product developers who want to ensure their designs effectively guide user's attention to key elements.
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- UX/UI consultants who provide insights and recommendations for improving the overall user experience.
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Eye-tracking in user experience is a method used to track and analyze where a user is looking on a website or application, in order to understand their behavior and improve the overall user experience.
Anyone conducting user experience research or usability testing may choose to use eye-tracking technology to gather more insights.
Eye-tracking data can be collected using specialized hardware and software, and then analyzed to identify patterns and areas for improvement in the user experience.
The purpose of eye-tracking in user experience is to gain a better understanding of how users interact with a website or application, which can help designers make informed decisions to enhance usability.
The information reported on eye-tracking in user experience may include visualizations of where users are looking, heatmaps of their gaze patterns, and detailed metrics on their eye movements.
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