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COMPETITIVE ANALYSIS MATRIX
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How to fill out competitive analysis matrix
How to fill out competitive analysis matrix
01
To fill out a competitive analysis matrix, follow these steps:
02
Identify your competitors: Research and compile a list of your main competitors.
03
Determine the criteria: Determine the key factors or criteria that you will be analyzing, such as product features, pricing, marketing strategies, customer service, etc.
04
Gather information: Collect relevant information about each competitor, such as their products, pricing, market share, target audience, strengths, weaknesses, etc.
05
Rate the competitors: Assign a rating or score to each competitor for each criterion. You can use a scale of 1-5 or any other scale that suits your needs.
06
Analyze the results: Analyze the ratings to identify the strengths and weaknesses of your competitors. Look for patterns or trends that can help you make strategic decisions.
07
Take action: Based on the insights gained from the analysis, develop strategies to position your own business more effectively in the market.
08
Update regularly: Keep updating the competitive analysis matrix regularly to stay updated with the changing market dynamics and competition.
Who needs competitive analysis matrix?
01
A competitive analysis matrix is beneficial for:
02
- Businesses and startups planning to enter a new market
03
- Businesses looking to understand their competition and gain a competitive advantage
04
- Marketing teams trying to identify market trends and customer preferences
05
- Product managers aiming to improve their products by learning from competitors
06
- Business owners who want to stay updated with their industry's competitive landscape
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What is competitive analysis matrix?
A competitive analysis matrix is a tool used to compare a company's strengths and weaknesses against its competitors.
Who is required to file competitive analysis matrix?
Companies in certain industries or participating in specific projects may be required to file a competitive analysis matrix.
How to fill out competitive analysis matrix?
To fill out a competitive analysis matrix, gather information on competitors' strengths, weaknesses, opportunities, and threats, and compare them to your own.
What is the purpose of competitive analysis matrix?
The purpose of a competitive analysis matrix is to identify areas where your company can improve or gain a competitive advantage.
What information must be reported on competitive analysis matrix?
Information such as competitor profiles, market share, pricing strategies, and product offerings must be reported on a competitive analysis matrix.
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