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Target Market Characteristics Tool (rev November 2016)This worksheet is designed to assist you with identifying key characteristics of your target market. You should use this tool for each of your
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How to fill out target market characteristics tool

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How to fill out target market characteristics tool

01
Gather information about your target market demographics such as age, gender, location, income level, etc.
02
Identify the psychographics of your target market including their interests, values, lifestyles, and attitudes.
03
Conduct market research to understand the needs, preferences, and behaviors of your target market.
04
Analyze your competitors to determine how your target market differs from the market segments they cater to.
05
Use the gathered information to create a comprehensive profile of your target market characteristics.
06
Regularly update and modify the target market characteristics tool based on new insights and changes in the market.
07
Utilize the tool to develop effective marketing strategies that align with the specific needs and preferences of your target market.

Who needs target market characteristics tool?

01
Businesses and organizations that want to better understand and target their audience.
02
Entrepreneurs and startups looking to identify the most profitable market segments for their products or services.
03
Marketing professionals responsible for developing marketing strategies and campaigns.
04
Product managers seeking to tailor their products to the specific needs and preferences of their target market.
05
Sales teams aiming to optimize their target audience outreach and improve conversion rates.
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The target market characteristics tool is a document used to define the key characteristics of a product's target market.
Financial institutions and investment firms are required to file the target market characteristics tool for each financial product they offer.
The target market characteristics tool is typically filled out by assessing the product's features, risks, and target market preferences.
The purpose of the target market characteristics tool is to ensure that financial products are marketed to the appropriate target audience and that any associated risks are clearly communicated.
The target market characteristics tool must include information on the product's key features, target market indicators, and any risk factors associated with the product.
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